ellenJAY - About

Who is ellenJAY?


The boutique bakery business began as most great confections do, from scratch, with a few basic ingredients and plenty of hard work. Two friends, Lauren and Jennifer (the “L” and “J” behind EllenJAY), met in 2008 while training for a marathon. Years later, when they became mommies within six weeks of one another, the pair became even closer during that wild first year of motherhood. After planning every last detail for their children’s first birthday parties and getting rave reviews, Lauren and Jennifer decided it was time to turn their passions for whipping up homemade sweets and hosting stylish events into something more.


Hannah Stinson Photography

ellenJAY and Hannah go together like cake and frosting. Hannah’s bright, airy and whimsical photography style blends perfectly with ellenJAY’s festive sweets. She is the artist responsible for the beautiful ellenJAY sweets shots in our Buttercream and Signature Cakes web galleries and the adorable seasonal sweets pics on our news feed. The bakery is her exclusive supplier for first birthday smash cake sessions. Jennifer and Lauren are incredibly thankful to her for making their treats even sweeter.

Soiree Signatures

Want to add even more panache to your party? Inside our shop, you’ll find the paper studio of Soiree Signatures, a custom stationery shop. Owner Lindsey Steigler can create stylish invitations and party printables to perfectly coordinate with your ellenJAY sweets for your celebration. We’ll be glad to set up a joint consultation so you can knock two things off your to-do list at once.

Cammie’s Old Dutch

What could be better than a chewy, decadent ellenJAY cookie? Two chewy, decadent ellenJAY cookies sandwiching a heaping scoop of velvety homemade ice cream from Mobile’s legendary creamery, Cammie’s Old Dutch. Stop by and grab a Sammie (or a dozen) for a cool, sweet afternoon treat.


Downtown’s new Latin American eatery is ellenJAY’s most recent partnership. Guests can now order up a chewy and cool ice cream Sammie in one of two flavors: chocolate chip cookie with vanilla ice cream and double chocolate cookie with cookies ’n’ cream. As always, the creamy ice cream is homemade deliciousness straight from Cammie’s Old Dutch, right down the street from ellenJAY.