The boutique bakery business began as most great confections do, from scratch, with a few basic ingredients and plenty of hard work. Two friends, Lauren and Jennifer (the “L” and “J” behind EllenJAY), met in 2008 while training for a marathon. Years later, when they became mommies within six weeks of one another, the pair became even closer during that wild first year of motherhood. After planning every last detail for their children’s first birthday parties and getting rave reviews, Lauren and Jennifer decided it was time to turn their passions for whipping up homemade sweets and hosting stylish events into something more.
Lauren has always been a baker at heart. Ever the creative with a major sweet tooth, she began experimenting with recipes and decorating techniques in her own kitchen just for fun. Before long, she was sharing her best tips, tricks and ideas on her popular baking blog. As she honed her recipe and photo styling skills online, she also enrolled in a cake decorating course. Lauren’s baking skill set coupled with her previous career experience in the graphics and printing industry gave her sweets a creative edge and contemporary style that set her designs apart. Today, Lauren still adores dreaming up new cake flavors and cookie collections to keep the ever-changing ellenJAY sweets menu fresh and on trend. Her favorite test tasters are her husband, Randolph, and two children, Sam and Lily.
Jennifer has always had a knack for throwing fabulous parties that make her guests feel special. With an educational background in economics, this girl loves a good spreadsheet. But, don’t let that fool you. She is also known for being the life of the party! In addition to her keen organizational skills, Jennifer has an eye for design that helps her take a dessert idea from a vague concept to style reality. Her southern charm and modern design sensibility are the perfect combination to guide clients through the dessert selection process. She and her husband Geoff love to celebrate any occasion with their children Cora and Gavin.
ellenJAY and Hannah go together like cake and frosting. Hannah’s bright, airy and whimsical photography style blends perfectly with ellenJAY’s festive sweets. She is the artist responsible for the beautiful ellenJAY sweets shots in our Buttercream and Signature Cakes web galleries and the adorable seasonal sweets pics on our news feed. The bakery is her exclusive supplier for first birthday smash cake sessions. Jennifer and Lauren are incredibly thankful to her for making their treats even sweeter.
Want to add even more panache to your party? Inside our shop, you’ll find the paper studio of Soiree Signatures, a custom stationery shop. Owner Lindsey Steigler can create stylish invitations and party printables to perfectly coordinate with your ellenJAY sweets for your celebration. We’ll be glad to set up a joint consultation so you can knock two things off your to-do list at once.
What could be better than a chewy, decadent ellenJAY cookie? Two chewy, decadent ellenJAY cookies sandwiching a heaping scoop of velvety homemade ice cream from Mobile’s legendary creamery, Cammie’s Old Dutch. Stop by and grab a Sammie (or a dozen) for a cool, sweet afternoon treat.
Downtown’s new Latin American eatery is ellenJAY’s most recent partnership. Guests can now order up a chewy and cool ice cream Sammie in one of two flavors: chocolate chip cookie with vanilla ice cream and double chocolate cookie with cookies ’n’ cream. As always, the creamy ice cream is homemade deliciousness straight from Cammie’s Old Dutch, right down the street from ellenJAY.